Language and consumer memory: The impact of linguistic differences between Chinese and English
Authors
Bernd H Schmitt, Yigang Pan, Nader T Tavassoli
Publication date
1994/12/1
Journal
Journal of consumer research
Volume
21
Issue
3
Pages
419-431
Publisher
The University of Chicago Press
Total citations
1994199519961997199819992000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220232024202521164912916101291511141513191424152814221510201217882
Scholar articles
BH Schmitt, Y Pan, NT Tavassoli - Journal of consumer research, 1994